It’s a sad time to be working in the CBD hemp industry. Sales continue to decline. Jobs have been cut. And intoxicating products, including delta-8 THC, have overshadowed the CBD health and wellness movement as US brands operating on tight budgets try to keep up with an ever-changing patchwork of rules from one state to another. Related: US CBD brands are still struggling with declining sales Amidst these challenges and potential opportunities, companies must come to grips with their current identities and decide who they want to become. Should they…
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